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Protocol - Self-reported Exposure to Tobacco Product Advertisements

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Description:

This protocol uses a combination of questions from the 2011 International Tobacco Control (ITC) 4-Country Survey and the Population Assessment of Tobacco and Health (PATH) Study instruments. Collectively, the questions are used to assess tobacco product advertising and marketing exposure, in adult and youth populations, through traditional channels, such as magazines, television, and radio.

Protocol:

Ask all.

Read out each source of information.

Now I want to ask you about tobacco advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised in any of the following places?

1. On posters or billboards?

[ ] 1 Yes

[ ] 2 No

[ ] 7 Not applicable

[ ] 8 Refused

[ ] 9 Don’t know

2. In newspapers or magazines?

[ ] 1 Yes

[ ] 2 No

[ ] 7 Not applicable

[ ] 8 Refused

[ ] 9 Don’t know

3. On radio?

[ ] 1 Yes

[ ] 2 No

[ ] 7 Not applicable

[ ] 8 Refused

[ ] 9 Don’t know

DISPLAY TRANSITION TEXT: The following questions ask about tobacco advertising that you may have seen.

4. What is the brand of your favorite tobacco advertisement?

[WHEN A RESPONDENT SELECTS A BRAND, GO TO Q5]

[ ] 1 The brand is not listed SPECIFY: __________________

[ ] 2 I do not have a favorite advertisement

[ ] -8 DON’T KNOW

[ ] -7 REFUSED

ASK: All respondents

DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.

5. In the past 12 months, have you seen this advertisement before this study?

[ ] 1 Yes

[ ] 2 No GO TO NEXT AD; IF LAST AD, END

[ ] -8 DON’T KNOW GO TO NEXT AD; IF LAST AD, END

[ ] -7 REFUSED GO TO NEXT AD; IF LAST AD, END

ASK: All respondents

6. How much do you like this advertisement? Do you…

[ ] 1 Like this ad

[ ] 2 Have no opinion about this ad

[ ] 3 Dislike this ad

[ ] -8 DON’T KNOW

[ ] -7 REFUSED

Protocol Name from Source:

This section will be completed when reviewed by an Expert Review Panel.

Availability:

Publicly available

Personnel and Training Required

None.

Equipment Needs

None.

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Interviewer-administered questionnaire

Life Stage:

Child, Adolescent, Adult

Participants:

Adult (18+) and Youth (12-17)

Specific Instructions:

The Working Group (WG) recommends that the following deletions or additions be made to the corresponding protocol items:

  1. Remove "Now I want to ask you about tobacco advertising." Replace "6 months" with "30 days."
  1. Investigators should provide the respondent with the advertisement images to react to in order to provide a response. Twenty advertisements were used in the Population Assessment of Tobacco and Health (PATH) Study, but there is no recommended number of advertisements. Replace "12 months" with "6 months."

Although PATH items were extracted from the PATH Youth Survey, the WG notes that the questions are also appropriate for the adult population.

Selection Rationale

The 2011 International Tobacco Control (ITC) 4-Country Survey is an international cohort study of tobacco use whose overall objective is to measure the psychosocial and behavioral impact of key national-level policies. This survey is being used in more than 20 countries.

The Population Assessment of Tobacco and Health (PATH) Study is a nationally representative, in-person longitudinal cohort study of nonusers and users of tobacco products and those at risk for tobacco use across the United States. Respondents 12 years old and up are asked questions on tobacco use, attitudes, and health, and biospecimens (buccal cell, urine, and blood) are collected from adults. The PATH Study was implemented to provide an evidence base for assessing and monitoring the Food and Drug Administration’s regulatory actions in meeting its mandate under the Family Smoking Prevention and Tobacco Control Act. Regulatory domains include product standards, new and modified risk products, health warnings, and health education campaigns.

Language

Bengali, Dutch, English, French, German, Hindi, Irish, Korean, Malay, Portuguese, Spanish, Thai, Dzongkha, Maori

Standards
StandardNameIDSource
Common Data Elements (CDE) Tobacco Advertisement Exposure Assessment Text 4884654 CDE Browser
Process and Review

This section will be completed when reviewed by an Expert Review Panel.

Source

International Tobacco Control (ITC) Policy Evaluation Project. (2011). International Tobacco Control 4-Country Survey 2011. Items 133a-133c.

National Institutes of Health (NIH) and the U.S. Food and Drug Administration (FDA), Population Assessment of Tobacco and Health (PATH) Study, PATH Wave 1 Youth Extended Interview 7.5, 2013, Ad Exposure Section, Items YX0197, YX0181, YX0184.

General References

National Institutes of Health, U.S. Food and Drug Administration. (2013). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Baseline (Wave 1) Questionnaire. Bethesda, MD: National Institutes of Health.

Chaloupka, F. J., Straif, K., & Leon, M. E. (2011). Effectiveness of tax and price policies in tobacco control. Tobacco Control, 20, 235-238.

Farrelly, M. C., Healton, C. G., Davis, K. C., Messeri, P., Hersey, J. C., & Haviland, M. L (2002). Getting to the truth: Evaluating national tobacco countermarketing campaigns. American Journal of Public Health, 92, 901-907.

Protocol ID:

740601

Variables:
Export Variables
Variable NameVariable IDVariable DescriptionVersiondbGaP Mapping
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_1 PX740601060100 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_10 PX740601061000 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_11 PX740601061100 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_12 PX740601061200 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_13 PX740601061300 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_14 PX740601061400 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_15 PX740601061500 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_16 PX740601061600 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_17 PX740601061700 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_18 PX740601061800 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_19 PX740601061900 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_2 PX740601060200 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_20 PX740601062000 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_3 PX740601060300 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_4 PX740601060400 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_5 PX740601060500 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_6 PX740601060600 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_7 PX740601060700 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_8 PX740601060800 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_LikeThisAd_9 PX740601060900 How much do you like this advertisement? Do you... 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_1 PX740601050100 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_10 PX740601051000 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_11 PX740601051100 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_12 PX740601051200 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_13 PX740601051300 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_14 PX740601051400 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_15 PX740601051500 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_16 PX740601051600 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_17 PX740601051700 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_18 PX740601051800 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_19 PX740601051900 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_2 PX740601050200 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_20 PX740601052000 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_3 PX740601050300 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_4 PX740601050400 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_5 PX740601050500 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_6 PX740601050600 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_7 PX740601050700 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_8 PX740601050800 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_12Months_SeenThisAd_9 PX740601050900 (DISPLAY 20 RANDOMLY SELECTED TOBACCO ADS HERE, ONE AT A TIME.) In the past 12 months, have you seen this advertisement before this study? 4 N/A
PX740601_TobaccoExposure_Advertisements_Brand_Advertisement PX740601040000 What is the brand of your favorite tobacco advertisement? 4 N/A
PX740601_TobaccoExposure_Advertisements_Newspapers_Magazines PX740601020000 Now I want to ask you about tobacco advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised in newspapers or magazines? 4 N/A
PX740601_TobaccoExposure_Advertisements_Posters_Billboards PX740601010000 Now I want to ask you about tobacco advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised on posters or billboards? 4 N/A
PX740601_TobaccoExposure_Advertisements_Radio PX740601030000 Now I want to ask you about tobacco advertising. In the last 6 months, have you noticed cigarettes or tobacco products being advertised on radio? 4 N/A
Research Domain Information
Measure Name:

Self-reported Exposure to Tobacco Product Advertisements

Release Date:

June 24, 2015

Definition

A survey instrument that measures tobacco product advertising and marketing exposure via traditional channels, such as magazines, television, and radio.

Purpose

The purpose of this measure is to assess consumer exposure to tobacco product advertisements and the effects, both positive and negative, that reported exposure has on tobacco consumer attitudes, beliefs, and preferences.

Keywords

Tobacco product advertisements, tobacco, product advertisements, advertisements, print advertising, radio advertising, billboard advertising, marketing, social media, cigarette, cigarette products, Population Assessment of Tobacco and Health, PATH, International Tobacco Control, ITC, International Tobacco Control 4-Country Survey, ITC 4