Protocol - Exposure to Tobacco Marketing through Internet and Social Media Use
Description
Items that assess exposure to tobacco marketing on the Internet and in social media were chosen from the 2012 National Youth Tobacco Survey (NYTS) and the Population Assessment of Tobacco and Health (PATH) Wave 7 Youth Interview. Specifically, questions related to the opportunities for exposure and frequency of exposure to tobacco marketing on the Internet and in social media and to tobacco-related content.
Specific Instructions
This protocol was systematically updated to reflect the Wave 7 data collection of the Population Assessment of Tobacco and Health (PATH) Study. This protocol will be formally reviewed by a TRR Content Expert Panel early in 2024.
Although the questions were taken from the Population Assessment of Tobacco and Health (PATH) Youth questionnaire and National Youth Tobacco Survey (NYTS), the Working Group (WG) believes that questions may be asked of all respondents who are 12 years of age and older.
In addition, the WG recommends that investigators consider clearly defining "tobacco products" by noting whether that definition includes or excludes certain types of related products based on these criteria: products that are intended for human consumption; are made or derived from tobacco; typically contain nicotine, but sometimes do not; and are not U.S. Food and Drug Administration-approved tobacco cessation products
Availability
Protocol
1. When you are using the Internet, how often do you see any ads or promotions for cigarettes or other tobacco products?
[ ] A. I do not use the Internet GO TO Q6
[ ] B. Never
[ ] C. Rarely
[ ] D. Sometimes
[ ] E. Most of the time
[ ] F. Always
2. Sometimes people use the Internet or apps to connect with other people online through social networks like Facebook, YouTube, Instagram, Snapchat, and Twitter. This is often called social media.
In the past 7 days, have you used any social media?
1[ ]Yes
2[ ]No
-8[ ]DON’T KNOW
-7[ ]REFUSED
3. On an average weekday, about how much time do you spend using social media?
1[ ]None
2[ ]Half an hour or less
3[ ]About 1 hour
4[ ]About 2 hours
5[ ]About 3 hours
6[ ]About 4 hours
7[ ]About 5 hours
8[ ]About 6 hours
9[ ]7 hours or more
-8[ ]DON’T KNOW
-7[ ]REFUSED
ASK: Respondents who have used social media in the past 7 days (Q2 = 1).
4. On an average weekend day, about how much time do you spend using social media?
1[ ]None
2[ ]Half an hour or less
3[ ]About 1 hour
4[ ]About 2 hours
5[ ]About 3 hours
6[ ]About 4 hours
7[ ]About 5 hours
8[ ]About 6 hours
9[ ]7 hours or more
-8[ ]DON’T KNOW
-7[ ]REFUSED
ASK: Respondents who have used social media in the past 7 days (Q2 = 1).
5. In the past 7 days, have you seen any content posted on any social media related to any of the following products? Choose all that apply.
1[ ]Cigarettes
2[ ]E-cigarette or other electronic nicotine products
3[ ]Traditional cigars
4[ ]Cigarillos
5[ ]Filtered cigars
6[ ]Pipe tobacco
7[ ]Shisha or hookah tobacco
8[ ]Snus
9[ ]Smokeless tobacco (such as moist snuff, dip, spit, or chew)
10[ ]IQOS
11[ ]Nicotine pouches (such as Zyn, on!, or Velo)
12[ ]Other types of oral nicotine products (such as Velo lozenges, Rogue tablets, Lucy gum, or Pixotine toothpicks)
13[ ]Some other type of product (SPECIFY)
14[ ]None of the above
-8[ ]DON’T KNOW
-7[ ]REFUSED
ASK: Respondents who have used social media in the past 7 days (Q2 = 1).
6. During the past 30 days, did a tobacco company send you information (other than coupons) through … (CHOOSE ALL THAT APPLY)
[ ] A. The mail
[ ] B. E-mail
[ ] C. A text message
[ ] D. Some other way
[ ] E. I did not receive any information from a tobacco company
Personnel and Training Required
None
Equipment Needs
None
Requirements
| Requirement Category | Required |
|---|---|
| Major equipment | No |
| Specialized training | No |
| Specialized requirements for biospecimen collection | No |
| Average time of greater than 15 minutes in an unaffected individual | No |
Mode of Administration
Self-administered or interviewer-administered questionnaire
Lifestage
Child, Adolescent, Adult
Participants
Youth
Selection Rationale
The Population Assessment of Tobacco and Health (PATH) Study is a nationally representative, in-person longitudinal cohort study of nonusers and users of tobacco products and those at risk for tobacco use across the United States. Respondents 12 years old and up are asked questions on tobacco use, attitudes, and health, and biospecimens (buccal cell, urine, and blood) are collected from adults. The PATH Study was implemented to provide an evidence base for assessing and monitoring the U.S. Food and Drug Administration’s regulatory actions in meeting its mandate under the Family Smoking Prevention and Tobacco Control Act. Regulatory domains include product standards, new and modified risk products, health warnings, and health education campaigns.
The National Youth Tobacco Survey (NYTS) is a nationally representative study of youth in grades 6-12 within randomly selected public and private schools. The main objectives of the 81-question, self-administered survey are to provide national data on long-term, intermediate, and short-term indicators key to the design, implementation, and evaluation of the Tobacco Prevention and Control Program (TPCP) and to offer nationally representative data about middle and high school youths’ tobacco-related beliefs, attitudes, behaviors and their exposure to pro- and anti-tobacco influences.
Language
English, Other languages available at source
Standards
| Standard | Name | ID | Source |
|---|
Derived Variables
None
Process and Review
Not applicable.
Protocol Name from Source
Population Assessment of Tobacco and Health (PATH) Study: Final Youth Interview, Wave 7 (January 2022 - December 2022) & National Youth Tobacco Survey (NYTS), 2012
Source
National Institutes of Health, U.S. Food and Drug Administration. (2023). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Interview, Wave 7 (January 2022 – December 2022), English Data Collection Instrument. Bethesda, MD: National Institutes of Health. Final_PATH_Wave_7_English_Youth_Questionnaire.pdf
PATH ID: R07_YX0062, R07_YX0370, R07_YX0474, R07_YX0427
Centers for Disease Control and Prevention (CDC). (2012). National Youth Tobacco Survey (NYTS). Items 45 and 48.
General References
National Institutes of Health, U.S. Food and Drug Administration. (2023). Population Assessment of Tobacco and Health (PATH) Study: Final Youth Interview, Wave 7 (January 2022 – December 2022), English Data Collection Instrument. Bethesda, MD: National Institutes of Health. Final_PATH_Wave_7_English_Youth_Questionnaire.pdf
National Youth Tobacco Survey (NYTS): https://www.cdc.gov/tobacco/data_statistics/surveys/nyts/
Protocol ID
740102
Variables
Export Variables| Variable Name | Variable ID | Variable Description | dbGaP Mapping |
|---|
Measure Name
Exposure to Tobacco Marketing through Internet and Social Media Use
Release Date
December 22, 2023
Definition
Instrument used to assess exposure to tobacco marketing through new media channels, such as the Internet and social media.
Purpose
The purpose of this measure is to assess the frequency of exposure to tobacco marketing and tobacco-related content on the Internet and in social media.
Keywords
exposure to tobacco marketing through internet and social media use, Tobacco marketing, social networking, Facebook, Twitter, Instagram, Snapchat, YouTube, Population Assessment of Tobacco and Health Study, PATH, National Youth Tobacco Survey, NYTS, marketing, Internet, social media, media, social, advertising, tobacco
Measure Protocols
| Protocol ID | Protocol Name |
|---|---|
| 740102 | Exposure to Tobacco Marketing through Internet and Social Media Use |
Publications
There are no publications listed for this protocol.