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Protocol - Media Use

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Description

This protocol uses seven questions from Wave 6 of the Population Assessment of Tobacco and Health (PATH) study to assess the average amount of time spent using different types of media and viewing various social media sites.

Specific Instructions

None

Availability

Available

Download PDF

Protocol

The next questions ask about your TV, radio, internet, and cell phone use.

1. On an average weekday, about how much time do you spend watching television and streaming videos that include commercials?

1[ ]None

2[ ]Half hour or less

3[ ]About 1 hour

4[ ]About 2 hours

5[ ]About 3 hours

6[ ]About 4 hours

7[ ]About 5 hours

8[ ]About 6 hours

9[ ]7 hours or more

-8[ ]DONT KNOW

-7[ ]REFUSED

2. On an average weekend day, about how much time do you spend watching television and streaming videos that include commercials?

1[ ]None

2[ ]Less than 1 hour

3[ ]1 to 2 hours

4[ ]3 to 4 hours

5[ ]5 to 6 hours

6[ ]7 to 8 hours

7[ ]9 to 10 hours

8[ ]11 hours or more

-8[ ]DONT KNOW

-7[ ]REFUSED

3. On an average weekday, about how much time do you spend listening to the radio or online radio stations that include commercials?

1[ ]None

2[ ]Half hour or less

3[ ]About 1 hour

4[ ]About 2 hours

5[ ]About 3 hours

6[ ]About 4 hours

7[ ]About 5 hours

8[ ]About 6 hours

9[ ]7 hours or more

-8[ ]DONT KNOW

-7[ ]REFUSED

4. On an average weekend day, about how much time do you spend listening to the radio or online radio stations that include commercials?

1[ ]None

2[ ]Less than 1 hour

3[ ]1 to 2 hours

4[ ]3 to 4 hours

5[ ]5 to 6 hours

6[ ]7 to 8 hours

7[ ]9 to 10 hours

8[ ]11 hours or more

-8[ ]DONT KNOW

-7[ ]REFUSED

5. Sometimes people use the Internet or apps to connect with other people online through social networks like Facebook, Instagram, Snapchat, YouTube, LinkedIn, and Twitter. This is often called social media.
Do you use social media?

1[ ]Yes

2[ ]No 

-8[ ]DONT KNOW 

-7[ ]REFUSED 

6. On an average weekday, about how much time do you spend on social media?

1[ ]None

2[ ]Half hour or less

3[ ]About 1 hour

4[ ]About 2 hours

5[ ]About 3 hours

6[ ]About 4 hours

7[ ]About 5 hours

8[ ]About 6 hours

9[ ]7 hours or more

-8[ ]DONT KNOW

-7[ ]REFUSED

7. On an average weekend day, about how much time do you spend on social media?

1[ ]None

2[ ]Less than 1 hour

3[ ]1 to 2 hours

4[ ]3 to 4 hours

5[ ]5 to 6 hours

6[ ]7 to 8 hours

7[ ]9 to 10 hours

8[ ]11 hours or more 

-8[ ]DONT KNOW

-7[ ]REFUSED

Personnel and Training Required

None

Equipment Needs

None

Requirements
Requirement CategoryRequired
Major equipment No
Specialized training No
Specialized requirements for biospecimen collection No
Average time of greater than 15 minutes in an unaffected individual No
Mode of Administration

Self-administered questionnaire

Lifestage

Child, Adolescent, Adult

Participants

Youth and adults

Selection Rationale

Having measures of media use can be an important covariate in analyses assessing anti-tobacco advertising exposure and other areas of research.

Language

English, Other languages available at source

Standards
StandardNameIDSource
Derived Variables

None

Process and Review

The Tobacco Regulatory Research (TRR) Content Expert Panel (CEP) reviewed the measures in the Tobacco Regulatory Research collection in February 2024.   

Guidance from the TRR CEP includes:

•    Replaced protocol
•    New Data Dictionary

Previous version in Toolkit archive (link)

Protocol Name from Source

Population Assessment of Tobacco and Health (PATH) Study [United States] Public-Use Files, Wave 6: Adult Questionnaire (English Version)

Source

United States Department of Health and Human Services. National Institutes of Health. National Institute on Drug Abuse, and United States Department of Health and Human Services. Food and Drug Administration. Center for Tobacco Products. Population Assessment of Tobacco and Health (PATH) Study [United States] Public-Use Files. Inter-university Consortium for Political and Social Research [distributor], 2023-12-15. https://doi.org/10.3886/ICPSR36498.v19

Link to access documentation: https://www.icpsr.umich.edu/web/NAHDAP/studies/36498/datadocumentation

General References

Unger JB, Chaloupka FJ, Vallone D, Thrasher JF, Nettles DS, Hendershot TP, Swan GE. PhenX: environment measures for tobacco regulatory research. Tobacco Control. 2020 Jan;29(Suppl 1):s35.

Protocol ID

750702

Variables
Export Variables
Variable Name Variable IDVariable DescriptiondbGaP Mapping
PX750702_Media_Use_Radio_Daily_Weekday_Average
PX750702030000 On an average weekday, about how much time more
do you spend listening to the radio or online radio stations that include commercials? show less
N/A
PX750702_Media_Use_Radio_Daily_Weekend_Day_Average
PX750702040000 On an average weekend day, about how much more
time do you spend listening to the radio or online radio stations that include commercials? show less
N/A
PX750702_Media_Use_Social_Media_Weekday_Average
PX750702060000 On an average weekday, about how much time more
do you spend on social media? show less
N/A
PX750702_Media_Use_Social_Media_Weekend_Day_Average
PX750702070000 On an average weekend day, about how much more
time do you spend on social media? show less
N/A
PX750702_Media_Use_Social_Media_Yes_No
PX750702050000 Sometimes people use the Internet or apps to more
connect with other people online through social networks like Facebook, Instagram, Snapchat, YouTube, LinkedIn, and Twitter. This is often called social media. Do you use social media? show less
N/A
PX750702_Media_Use_Tv_Daily_Weekday_Average
PX750702010000 On an average weekday, about how much time more
do you spend watching television and streaming videos that include commercials? show less
N/A
PX750702_Media_Use_Tv_Daily_Weekend_Day_Average
PX750702020000 On an average weekend day, about how much more
time do you spend watching television and streaming videos that include commercials? show less
N/A
Tobacco Regulatory Research: Environment
Measure Name

Media Use

Release Date

May 3, 2024

Definition

Instrument used to assess general media use.

Purpose

The purpose of this measure is to assess a respondent’s average time using different types of media.

Keywords

media use; media; media use; media consumption; social media; legacy truth campaign; LTC; Facebook; Twitter; YouTube; Pinterest; Snapchat; television; TV; movies; Netflix; Xbox; Roku; DVR; smart TV; video games; desktop computer; laptop computer; screen; screen time; Population Assessment of Tobacco and Health; PATH

Measure Protocols
Protocol ID Protocol Name
750702 Media Use
Publications

There are no publications listed for this protocol.